Complete new brand for award winning
Adlai E. Stevenson High School
Client:
Award winning high school with student population of over 4,500 students. Located in Lincolnshire, Illinois.
Project scope:
New school identity design that included mascot logo, school logo, official crest, colors, typography, apparel, and all collateral materials.
OLD “S” MARK
NEW “S” MARK
A NEW PATRIOTIC “S” LOGO
As defined in the school’s Portrait of a Graduate, the three stars reflect:
Commitment to Self
Commitment to Others
Commitment to Learning
OLD MASCOTS
NEW PATRIOT MASCOT
DESIGNED CUSTOM SOCKS
VOLLEYBALL TEAM CREATES LOGO BELT
BASKETBALL LOGO DRAFT
FOOTBALL HELMET DRAFT
BRANDING GUIDELINES
Designed a 64-page branding guidebook for the school that defined the new color palatte, typography, & logo usages.
OLD CREST
NEW CREST
New Official Crest
New crest is designed to reflect the school and it’s foundation and respect for Adlai E. Stevenson. This logo is used for official school documents like the School’ Diploma.