Stevenson High School

Brand Identity

Comprehensive re-branding project for Adlai E. Stevenson High School located in Lincolnshire, Illinois.
Project scope included new logo designs, colors, typography, and all collateral materials. The enrollment is over 4,000 students.


SHS_S_LOGO.png

A NEW “S” LOGO

This logo was designed to evoke “Patriotism” and a flag with the three stars reflect
(as noted in the schools new Vision Statement):

Commitment to Self

Commitment to Others

Commitment to Learning

SHS_Patriot.jpg

A NEW MASCOT

The Stevenson mascot is the Patriot. The school was criticized because they were using the New England Patriot logo. Although they had permission, they felt that it was time to create their own identity.

The new mascot is clean and symmetrical. The mascot seen to the left is the main mascot that then can be embellished and expanded upon while maintaining consistency.

 

NEW BRANDING GUIDELINES

Designed a 64-page branding guidebook for the school that defined the new color palatte, typography, & logo usages.

FOOTBALL HELMET DRAFT

FOOTBALL HELMET DRAFT

BASKETBALL LOGO DRAFT

BASKETBALL LOGO DRAFT


New Official Crest

New crest is designed to reflect the school and it’s foundation and respect for Adlai E. Stevenson. This logo is used for official school documents like the School’ Diploma.


Logo Iterations