Brand Identity for Adlai E. Stevenson High School, Lincolnshire, Illinois.

Project scope: New school identity design that included mascot logo, school logo, official crest, colors, typography, apparel, and all collateral materials.

 
 
 

A NEW PATRIOTIC “S” LOGO

As defined in the school’s Portrait of a Graduate, the three stars reflect:

  • Commitment to Self

  • Commitment to Others

  • Commitment to Learning


NEW PATRIOT MASCOT


BRANDING GUIDELINES

Designed a 64-page branding guidebook for the school that defined the new color palatte, typography, & logo usages.


BASKETBALL LOGO DRAFT

BASKETBALL LOGO DRAFT

FOOTBALL HELMET DRAFT

FOOTBALL HELMET DRAFT


New Official Crest

New crest is designed to reflect the school and it’s foundation and respect for Adlai E. Stevenson. This logo is used for official school documents like the School’ Diploma.