Ashby, A Creative Lab, was founded with the intent to meet passionate people and to collaborate with them; to learn about what inspires them and visually craft stories. 

LizBenedetto_circle.jpg

Liz ASHBY Goodwin Benedetto

Liz Benedetto is trained as a Visual Designer with a strong foundation in design thinking, typography & color theory. She first studied graphic design because of her love for all things related to print design; the texture of papers and the craftsmanship of printing techniques. These are skills she taps into when developing Brand Identities for her clients.

As a UI/UX Visual Designer, Liz embraces ever-changing nature of her industry. She loves to collaborate and work through the process of designing interactive behaviors — of identifying goals, creating wireframes, defining personnas, drafting visual designs for web applications to ultimately designing an intuitive engaging application.

Even though her clients range in industry, size and scope each one is valuable. Liz loves the spark that happens when you listen to people share their ideas and you can help the idea come to life. She is articulate in print and in digital design and uses most applications in the Adobe Creative Suite arsenal.

Liz has a strong background in Marketing and Communication. She has worked as a PR Manager, a Marketing Specialist and in Business Development for an architectural firm. Although she is “creative",” she has a good sense of business needs.

As a Trustee for the Barrington 220 Educational Foundation Board, Liz serves as the Communication Chairperson. The Foundation is committed to enhancing educational programming for students of the Barrington 220 School District. Liz believes in the mission of the Foundation and is committed to serving the district where her children attend school.

This Irish girl who married an Italian boy is as stubborn as ever; she is constantly looking for projects that inspire & challenge her creatively.

Why name your laboratory Ashby?

Ashby is Liz’s middle name given to her in honor of her paternal grandmother’s maiden name — As a child, when asked her middle name, she simply declared that she didn’t have one because “ASHBY” was different and she didn’t know anyone who had that name — the same reason why she embraces the name today.

Papa & Mama “Shades” Goodwin

Papa & Mama “Shades” Goodwin

 

COMMUNITY

Barrington 220 Education Foundation,
Trustee & Communications Chairperson

Hope 4 Bridgit
Website

Kids Feeding Kids Club, 
Board Member

Jordan Michael Filler Foundation, 
Brand & Designer

Wishes for Scarlett, 
Designer 




STEVE & CODY HELPING OUT IN THE STUDIO

STEVE & CODY HELPING OUT IN THE STUDIO


TOMMY POSING FOR A TEST SHOT

TOMMY POSING FOR A TEST SHOT

“Mama” was also know lovingly as Mama Shades because she wore prescription Ray Ban Wayfarer Sunglasses day and night.