Ashby, A Creative Lab, was founded with the intent to meet passionate people; to learn about what inspires them and to collaborate with them to craft visual experiences. 


Elizabeth Ashby Goodwin Benedetto  Headshot by Chris Guillan Photography

Elizabeth Ashby Goodwin Benedetto
Headshot by Chris Guillan Photography

 

liz Benedetto

Liz Benedetto is trained as a Visual Designer with a strong foundation in design thinking, typography & color theory. Initially, she studied graphic design because of her love for all things related to print design; the simple texture of paper … the craftsmanship of printing techniques.

And now, she is excited about new media and the possibility of using it to enhance the craftsmanship. Liz embraces ever-changing nature of her industry. She loves to collaborate and work through the process of designing interactive experiences — of identifying goals, creating wireframes, defining personnas, drafting visual designs for web applications to ultimately designing an intuitive engaging application.

Even though her clients range in industry, size and scope each one is valuable. Liz loves the spark that happens when you listen to people share their ideas and she can help the idea come to life. She is articulate in print and in digital design and uses most applications in the Adobe Creative Suite arsenal.

Liz has a strong background in Marketing and Communication having worked as a PR Manager, a Marketing Specialist and in Business Development for an architectural firm. She is a both “creative" and has a good sense of business needs.

As a Trustee for the Barrington 220 Educational Foundation Board, Liz serves as the Communication Chairperson. The Foundation is committed to enhancing educational programming for students of the Barrington 220 School District. Liz believes in the mission of the Foundation and is committed to serving the district where her children attend school.

This Irish girl who married an Italian boy is as stubborn as ever; she is constantly looking for projects that inspire & challenge her creatively.


Papa & Mama “Shades” Goodwin

Papa & Mama “Shades” Goodwin

WHY IS THE LAB CALLED ASHBY?

Ashby is Liz’s middle name given to her in honor of her paternal grandmother’s maiden name — As a child, when asked her middle name, she simply declared that she didn’t have one because “ASHBY” was different and she didn’t know anyone who had that name — the same reason why she embraces the name today.

COMMUNITY

Barrington 220 Education Foundation,
Trustee & Communications Chairperson

Hope 4 Bridgit
Website

Kids Feeding Kids Club, 
Board Member

Jordan Michael Filler Foundation, 
Brand & Designer

Wishes for Scarlett, 
Designer 




 
STEVE & CODY HELPING OUT IN THE STUDIO

STEVE & CODY HELPING OUT IN THE STUDIO

TOMMY POSING FOR A TEST SHOT

TOMMY POSING FOR A TEST SHOT

LAUREN ENJOYING THE BEACH

LAUREN ENJOYING THE BEACH

G.G & PAPA & LIZ:  St Ignatius Loyola Church, New York, NY

G.G & PAPA & LIZ:
St Ignatius Loyola Church, New York, NY